Free Jane Iredale Luxe Lipstick

Get your free Luxe Lipstick (shade Sharon) when you spend £60 or more on Makeup. Just enter the code LUXELIPSTICK at the checkout for it to be automatically added to your order. Only while stocks last.

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UpCircle will never compromise on our mission to leave the world better than we found it.


Concious skincare has gained recognition in the natural and organic market place with many of the products winning numerous awards!

Plastic Free | Organic Skincare | Handmade in Wales


Australian brand of luxury ethical mineral makeup and organic skincare. Their products contain natural ingredients that are certified toxic, allergen and palm oil free. Adorn uses pure minerals and organic botanical ingredients which nourish and protect your skin, each ingredient is ethically sourced and supports fair trade, for guilt free beauty.

Jane Iredale

Jane Iredale uses the highest quality ingredients in their products to ensure satisfaction with performance and coverage. Their products are free from parabens, talc and synthetic fragrance which can be harsh on sensitive skin. Award winning all natural mineral and vitamin rich make up that is recommended by the skin cancer foundation.

Dr. Hauschka

One of the best kept natural beauty secret. With over 50 years experience as a global pioneer of 100% natural and certified organic skin care products. The brands belief is that your skin inherently knows how to look after and renew itself, their products are specially formulated to support these processes, working to guide the skin to a state of balance and natural radiance. All Dr. Hauschka products are created using high quality plant extracts and natural ingredients sourced from organic and biodynamic farming methods. This means all of the goodness from the ground translates directly into their skin care. All Dr. Hauschka products are cruelty free and free from synthetic fragrances, dyes and preservatives as well as mineral oils, silicones and PEG’s.

Our Story

Be Kind Beauty was born when I discovered how difficult it can be for those who desire to find ethical beauty. You can spend hours browsing through brands and products to try and find the cruelty free choice. Be Kind Beauty has been created to allow us to find the cosmetics and skin care that are truly cruelty free, have ethical values and enrich our lives. If you would like to find out more about me and the story behind Be Kind Beauty please see our story continued.

Be Kind Blog

“Every time you spend money you’re casting a vote for the kind of world you want” – Anna Lappe As consumers, how we chose to spend our money can change the world in which we live and every time we shop we are deciding how we want our future to look, this is ‘consumer power’…