You may have heard that Vitamin C is vastly becoming a must have ingredient in skincare routines. It is boasted as one of the best anti-ageing ingredients in the beauty market. A complexion must have that is vital for maintaining an even, glowing complexion. There are many reasons why Vitamin C is thought of so highly within the skincare industry. One of the reasons is it is suitable for most skin types and can be combined with other skincare products such as retinol and acids (AHA, PHA). It also hydrates the skin whilst it works to reduce the effects of ageing including pigmentation, redness and wrinkles. Vitamin C brightens the skin by helping to fade hyperpigmentation. It does this by impeding melanin production which helps to fade dark spots and evens out the skins tone.
It is also well known that Vitamin C promotes collagen production. Collagen is a naturally occurring protein within our skin which depletes as we age and is responsible for fine lines and wrinkles. Vitamin C can help maintain the collagen you do have whilst also encourage new collagen, helping protect your skin from premature ageing. It is also packed full of antioxidants which help shield your skin from environmental factors by neutralising free radicals. This helps aid your skin natural regeneration process and repair damaged cells.
