Green People promise to never use aggressive ingredients or synthetic chemicals such as sodium lauryl sulphate (SLS), parabens, phthalates, petrochemicals, alcohol (ethanol) or synthetic fragrances or colourants, and to never test on animals. Green People was founded in 1997 after its founder Charlotte Vohtz discovered how difficult it was to source natural products that could be used on her daughter’s sensitive skin. Her daughter Alexandra suffered from multiply skin allergies and eczema, Charlotte searched the high street for natural products that would be gentle on her daughter’s skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. She discovered that you only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’! Charlotte started to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin and this was how Green People was born. When developing her range of products Charlotte’s principles meant that product performance and ethical practice were never sacrificed for profit.