What is ‘slow beauty’ and what makes it so sustainable?
Slow beauty is part of the slow living movement. The aim is to reduce fast-paced consumerism and consumption and take on a more minimalist approach. This was first really brought to light when the ‘fast fashion industry came under scrutiny. Many large clothing brands produced large quantities of cheap to manufacture clothing to encourage us to continually buy new clothes and look out for the latest trend. This led to many people only wearing clothes once, or in some cases not even wearing them at all. So, it won’t come to too much of a surprise that nearly 8 million items of clothing were ending up in landfills each year.
The same could be said for beauty. With more and more beauty brands now coming to market it means that competition is high. Brands will continually look to develop and release new products in order to keep our attention and encourage us to buy and stock up on new products. Like many of us, I can imagine that we all have products tucked away in the bathroom, half-used and unfinished. We saw something when browsing online or in the shops that caught our eye and that we wanted to try before finishing what we had left. A lot of this mentality comes from thinking that the products we use are no good or ineffective if they do not work straight away. When in actual fact, it can take weeks or even months before we start seeing any results or changes to our skin.
The ingredients are carefully selected to be efficient and highly effective leading to a less is more approach to beauty and skincare. Formulated without fillers these organic and natural products help provide the best possible results to leave skin vibrant and blemish-free. Although these products can sometimes be more expensive than some of their mass-produced counterparts. The high quality of the ingredients and the need to use fewer products means you save money in the long run.