Green Friday or Black Friday? When you think of Black Friday, you envision a day of frantic buying, with images of vast crowds fighting to get a discount on a product just in time for Christmas. Green Friday on the other hand is seen as the sustainable alternative to Black Friday. It is there to inspire you to shop more thoughtfully and consciously, whilst also encouraging you to get out and spend some time with loved ones.

We all like a discount though, don’t we? You get a little sense of joy when you find something you need a little cheaper than you were expecting. Even more so when you are looking for something to treat somebody else, that is a win-win all around. So, for us, it is about striking a balance. The pressure of Black Friday puts a lot of strain on small businesses like ours. It is difficult to compete in a time where so many large companies push discounts and encourage consumerism, especially when small companies are just not able to offer the same sort of sales. This is especially frustrating when companies inflate their prices beforehand to then make their discounts look even more tantalising. All so you are more likely to be pressured into buying something you might not need or want, whilst pushing out small companies that are trying to be genuine about what they can offer.

This creates a bit of a conundrum for us. Ethical and sustainable companies don’t want to encourage needless purchases or spending but we still need our amazing customers to support us and shop with us to keep our little businesses going. Without supporting ethical brands or brands trying to encourage sustainable change within the market, there is a risk that they will be unable to continue to make a positive change. This will then mean that only large and unethical corporations will be left.

We don’t want to encourage you to buy something for it to sit on a shelf, unused. We do, however, want to provide the very best quality, ethical and sustainable beauty, at a fair price all year round, for when you would like it. We want to make sure that what we sell is enjoyed, All of this, at the same time as you, knowing that you have helped to make a difference. Stopping animal testing and encouraging sustainability to help reduce the impact on our world.