Jane Iredale – PureLash Lengthening Mascara
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Get natural-looking, extra-long lashes that are thick and feathery. Our proprietary formula conditions and strengthens while the dual-edged brush makes it easy to maximise lashes top and bottom.
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Dual-sided brush creates longer, fuller looking lashes. Developed with a proprietary blend of Seaweed Lipids and Wheat Protein that thicken, curl and strengthen lashes. Triple-length Cellulose Fibers contribute to the appearance of extra length and thickness. Formulated with Panthenol to condition lashes. Created to protect lashes in order to reduce splitting and breaking. Free of lacquers, shellac, and petroleum-based ingredients.
Why does Jane Iredale describe their products as clean? Although all of their products aim to be as natural as possible, they did not feel that it was the correct term to for their products. The reason for this is because not everything that is natural is good for you! For example, there are hundreds of poisonous plants, naturally occurring heavy metals and a number of things that would irritate and damage our skin.
So instead, Jane Iredale felt clean beauty was a more accurate way to describe their products.
Clean Beauty to Jane Iredale means that all of their ingredients are described as being free from the elements that have the potential for harming and damaging our skin and our health. Additionally, they feel it describes how they aim to have minimal impact on our environment and on our communities through the processes they use to create their beautiful products.
Jane Iredale have spent a lot of time and effort finding an alternative preservative system so that all of their products can be free of parabens. They have also removed the use of talc and synthetic fragrance from their products as well as any other ingredients that are known to cause any irritation.
Jane Iredale make up uses a highly-sophisticated blend of minerals and pigments that allow your skin to breathe and function normally whilst wearing them as well as providing you with protection from air-borne pollutants. You’ll rarely need to touch-up during the day as all the products are crease and smear resistant! So whether you are using their Glow Time Full Coverage BB Cream, Circle/Delete Concealer or the Jane Iredale Liquid Mineral Foundation, you will be amazed by the staying power of their mineral makeup.
Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root, Extract, Oleic Acid.
Be Kind Beauty is a one stop shop for all of your cruelty free, vegan and ethical beauty products. We stock more than 1300 cruelty free products with plastic free options as well, including shampoos and conditioners, foundations and blushers, mascaras and eye shadow, moisturisers and serums, with everything else in-between.