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Jane Iredale Longest Lash Mascara

£28.00

or 4 fortnightly payments of £7.00 with Clearpay More info

For those who want it all: well‐defined, longer looking lashes and buildable volume! The natural formulation conditions lashes so they don’t clump, flake or break.

  • Free of parabens, talc, phthalates, synthetic fragrance, fillers and GMO ingredients
  • Extensively tested for safety, stability, efficacy and performance
  • Non-comedogenic formulas won’t clog pores
  • Dermatologist and allergy tested
  • Preserved using only highly effective, natural ingredients
  • Cruelty Free
  • Gluten Free
  • Contains Beeswax
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This dual-purpose formula contains sea minerals that condition lashes so they can grow to their fullest potential, while thousands of cellulose fibers coat the lashes for a look that’s glamorous, rich and full. The extra large, tapered brush makes application easy and separates lashes effortlessly.   Packaged in a squeezable tube with the highest quality brush, this mascara contains 75% more product than normal mascaras.

Why does Jane Iredale describe their products as clean? Although all of their products aim to be as natural as possible, they did not feel that it was the correct term to for their products. The reason for this is because not everything that is natural is good for you! For example, there are hundreds of poisonous plants, naturally occurring heavy metals and a number of things that would irritate and damage our skin. 

So instead, Jane Iredale felt clean beauty was a more accurate way to describe their products. 

Clean Beauty to Jane Iredale means that all of their ingredients are described as being free from the elements that have the potential for harming and damaging our skin and our health. Additionally, they feel it describes how they aim to have minimal impact on our environment and on our communities through the processes they use to create their beautiful products.

Jane Iredale have spent a lot of time and effort finding an alternative preservative system so that all of their products can be free of parabens. They have also removed the use of talc and synthetic fragrance from their products as well as any other ingredients that are known to cause any irritation. 

Jane Iredale make up uses a highly-sophisticated blend of minerals and pigments that allow your skin to breathe and function normally whilst wearing them as well as providing you with protection from air-borne pollutants. You’ll rarely need to touch-up during the day as all the products are crease and smear resistant! So whether you are using their Glow Time Full Coverage BB Cream, Circle/Delete Concealer or the Jane Iredale Liquid Mineral Foundation, you will be amazed by the staying power of their mineral makeup.

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Copernicia Cerifera Cera, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Raphanus Sativus (Radish) Root Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid.[+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Ultramarines (Ci 77007)]

Be Kind Beauty is a one stop shop for all of your cruelty free, vegan and ethical beauty products. We stock more than 1300 cruelty free products with plastic free options as well, including shampoos and conditioners, foundations and blushers, mascaras and eye shadow, moisturisers and serums, with everything else in-between.