Our Story | Cruelty Free Beauty Store | Over 1300 cruelty free and vegan beauty products

How it all began…

Be Kind Beauty was born when I discovered how difficult it can be to find ethical beauty. You can spend hours browsing through brands and products to try and find the cruelty free choice. Be Kind Beauty has been created to take the hassle out of finding ethical cosmetics that not only are cruelty free, but also are healthier for our skin and enrich our lives.

It is not widely publicised what goes on to enable the majority of cosmetics to reach the market. We feel that many of us would be surprised to discover the truth about the products we have used. This including the unethical processes and welfare issues associated with animal testing. Many of us aim to be conscious of what we do, but we know that many are unaware of the methods still being used in the cosmetic industry and if known, we would not have supported the outdated practices still used on our animals to this day. Be Kind Beauty intends to encourage awareness of our environment. We support likeminded organisations that help protect the surroundings in which we live and share. This is also why we only use plastic free packaging to send our orders. We also plant one tree per order through an organisation called One Tree Planted.

Additionally, we want to support brands with this ethos and allow easy access to them to all our customers. A one stop shop for all cruelty free, ethical cosmetics and skin care, leading to healthier and happier lifestyle.