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As the founders and owners of Be Kind Beauty we set up the company because of a passion for animals and their welfare. We believe no animal should come to harm or be treated cruelly.

We wanted to be able to support the charities we feel have animal welfare at the heart of their organisation and are making a difference in what can be a very cruel world. Whether it be rescue shelters or rehabilitation centres we will always only every support non-profit charities where the money is used directly to help the cause.

Every time you purchase something from Be Kind Beauty you are helping some amazing causes! Additionally, you can also donate a little extra at the checkout if you are able to. Thank You


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One Tree Planted is a non-profit organisation focused on global reforestation. Their aim is to make it as easy as possible for people like you and me to give back to the environment to help offset the carbon we produce, helping to fight climate change, protect biodiversity and help reforestation. One Tree Planted started back in 2014 and since then they have doubled year on year the number of tree’s being planted leading to 4 Million (yes Million) trees being planted already in 2019. Whats even better, is that every time you make a purchase leading to a tree being planted you are helping to create jobs and build communities all whilst helping to protect habitats for a variety of different animals. 

So how does this all work? Well, every time you buy something or leave a product review at Be Kind Beauty we will make sure one tree will get planted. One tree planted, will take this donation and pool it all together and send the funds to their reforestation partners across the globe. These partners work to grow the saplings, plant the trees, ensure that they are maintained and monitored to ensure their growth and report on the impact they have had. 

All of this has a huge impact on our world. Tress help to clean our air, filter our water and provide a habitat for over 80% of the worlds land based biodiversity, along with the absorption of harmful carbon from our atmosphere.

For any more information please see onetreeplanted.org

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The Soi Dog Foundation was established in 2003 in Phuket, Thailand. The none profit organisation was created to provide both a humane and sustainable solution to managing over 50,000 stray cats and dogs that roamed the island and provide them with the care and compassion they need.

The Soi Dog Foundation work to rescue, vaccinate and provide medial treatment and shelter for a number of animals along with providing an adoption programme to those who cannot be returned to where they came from. Additionally, spaying and neutering programmes help to prevent unwanted puppies and kittens from being born into lives were they suffer. Since the foundation in 2003, Soi Dog have expanded into other provinces in Thailand like Bangkok where there is an approximate population of around 640,00 street dogs. They work on a number of sterilisation programmes to help humanly reduce the stray animal populations. Due to this they hope to have drastically reduce the stray population on the island of Phuket. 

On top of all of this Soi Dog campaign to improve the lives of animals across the whole of Asia, they help animals affected by natural disasters, such as the severe flooding in Southern Thailand in 2017 and the tsunami in 2004. 

Soi Dog are also having a huge impact on the dog meat trade in China, Thailand, South Korea and Vietnam. With everybody’s support they have worked to nearly completely white out the dog meat trade in Thailand and have a number of campaigns running across other South-East Asian countries.

Simply, Soi Dogs mission is to improve the welfare of Dogs and Cats in Asia and aiming to create a society without homeless animals and to end animal cruelty. It is incredible to see work like this taking place in the world. 

Be Kind Beauty was founded in order to support amazing organisations such as the Soi Dog Foundation, by giving 5% of our profits to our chosen charities. We aim to do this by only supporting companies and suppliers that produce brilliant and ethical, cruelty free products. We look to bring as many of these products together to create an easy shopping experience that not only provides the best in cruelty free make up and skincare but also gives back. 

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Throughout May, June and July we will be donating 5% of our profits to The Bumblebee Conservation Trust 🐝. The Bumblebee population has been rapidly declining over recent years, two species have been nationally extinct and others are dramatically decreasing. 

Bumblebees are a vital species in our ecosystem, they are responsible for pollinating about one sixth of our flowering plants worldwide and roughly 400 types of agricultural plants and crops. Without bees we would loose many of our varieties of fruit and vegetables such as apples, strawberries, lemons, carrots, tomatoes, coconuts, cotton and many more.

The decline is mainly due to changes in countryside management and urban development. The demand for greater yield from crops means farmers resort to use of pesticides and the use of pesticides leads to the decline in bee populations. Additionally, the increase in urban developments has led to increased distances for bees to travel to their pollen source and combined with the increased use of domestic pesticides, it has led to a decline in bee populations in settlements across not only the UK but the world.

The Bumblebee Conservation Trust has four main aims:

  1. Enhance the understanding of bumblebee ecology and conservation
  2. Increase the quality and quantity of bumblebee habitat 
  3. Inspire and enable a diverse range of people to take action for bumblebees
  4. Be an effective and sustainable organisation

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From February until April we donated £1 from every sale plus any donations made through our site to the Plush Bear Shelter. One of our main ambitions is to be able to support amazing charities like this, that we feel are making a positive difference 🐕🐾

If you haven’t seen them on Facebook already the Plush Bear Shelter was set up by a young Chinese activist called ‘Liang Xiaodan’ or ‘Plush Bear’. She has rescued an array of different animals from various areas in China which is renowned for its animal cruelty including the Yulin dog meat festival. Over the last 12 months she has expanded significantly and continued to rescue large numbers of dog and other animals such as horses, camels and cats from local butchers, animal markets and slaughter houses. She has developed her own shelter in order to continue in her work in saving animals and giving them a second chance at life.