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As the founders and owners of Be Kind Beauty we set up the company because of a passion for animals and their welfare. We believe no animal should come to harm or be treated cruelly.

We wanted to be able to support the charities we feel have animal welfare at the heart of their organisation and are making a difference in what can be a very cruel world. Whether it be rescue shelters or rehabilitation centres we will always only every support non-profit charities where the money is used directly to help the cause.

Every time you purchase something from Be Kind Beauty you are helping some amazing causes! Additionally, you can also donate a little extra at the checkout if you are able to. Thank You


Throughout May, June and July we will be donating 5% of our profits to The Bumblebee Conservation Trust 🐝. The Bumblebee population has been rapidly declining over recent years, two species have been nationally extinct and others are dramatically decreasing. 

Bumblebees are a vital species in our ecosystem, they are responsible for pollinating about one sixth of our flowering plants worldwide and roughly 400 types of agricultural plants and crops. Without bees we would loose many of our varieties of fruit and vegetables such as apples, strawberries, lemons, carrots, tomatoes, coconuts, cotton and many more.

The decline is mainly due to changes in countryside management and urban development. The demand for greater yield from crops means farmers resort to use of pesticides and the use of pesticides leads to the decline in bee populations. Additionally, the increase in urban developments has led to increased distances for bees to travel to their pollen source and combined with the increased use of domestic pesticides, it has led to a decline in bee populations in settlements across not only the UK but the world.

The Bumblebee Conservation Trust has four main aims:

  1. Enhance the understanding of bumblebee ecology and conservation
  2. Increase the quality and quantity of bumblebee habitat 
  3. Inspire and enable a diverse range of people to take action for bumblebees
  4. Be an effective and sustainable organisation

From February until April we donated £1 from every sale plus any donations made through our site to the Plush Bear Shelter. One of our main ambitions is to be able to support amazing charities like this, that we feel are making a positive difference 🐕🐾

If you haven’t seen them on Facebook already the Plush Bear Shelter was set up by a young Chinese activist called ‘Liang Xiaodan’ or ‘Plush Bear’. She has rescued an array of different animals from various areas in China which is renowned for its animal cruelty including the Yulin dog meat festival. Over the last 12 months she has expanded significantly and continued to rescue large numbers of dog and other animals such as horses, camels and cats from local butchers, animal markets and slaughter houses. She has developed her own shelter in order to continue in her work in saving animals and giving them a second chance at life.