Enhance your eyes with our selection of cruelty free and ethical eye makeup. Whether you are looking for an everyday mascara or a dramatic looking waterproof mascara, we have one that is suitable for even the most sensitive eyes. Jane Iredale Pure Lash mascara is the perfect everyday mascara that lasts all day. Dr Hauschka defining mascara is certified organic. Bellapierré eyeshadow palettes are stunning.

Be Kind Beauty sells the highest quality ethical products. We plant a tree for every order meaning we can be carbon neutral.  All products are cruelty free, as a result means a safer planet for everybody. Planting more tree results in lower CO2. We want to help the planet and all its animals.

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