So, what is involved in animal testing?

Before I launched Be Kind Beauty I created a survey with a number of questions regarding animal testing, the cosmetics industry and what individual’s personal preferences were when it came to beauty products. The results showed that 7% of people didn’t realise that...

Vegan doesn’t always mean cruelty free…

Recently I have seen many unethical brands promote a new product as Vegan in a bid to appeal to the growing conscious consumer. It can be misleading as many would presume this means the product is cruelty free too. Vegan by definition means that a product or item does...

Why Shop Ethical and Cruelty Free?

“Every time you spend money you’re casting a vote for the kind of world you want” – Anna Lappe. As consumers, how we chose to spend our money can change the world in which we live and every time we shop we are deciding how we want our future to look, this is ‘consumer...